Personal Care & Cosmetics Industry
Personal care and cosmetics combine formulation chemistry, agricultural and mineral ingredients, water and energy use, high-volume consumer packaging and complex claims about product attributes.
Talk to an Advisor01 / Sector Context
Personal Care & Cosmetics and the Sustainability Transition
Personal care and cosmetics combine formulation chemistry, agricultural and mineral ingredients, water and energy use, high-volume consumer packaging and complex claims about product attributes. Environmental performance is shaped across ingredient sourcing, formulation, manufacturing, packaging, distribution, use and wastewater or end-of-life pathways. Because products are used directly by consumers, sustainability changes must remain compatible with safety, stability, efficacy and user experience. The sector therefore needs evidence-based approaches that distinguish measurable improvement from broad 'natural', 'green' or 'eco-friendly' claims.
02 / Sustainability Priorities & Regulation
Sustainability Priorities and Regulatory Landscape
Several EU requirements are converging on the sector. PPWR affects bottles, pumps, caps, jars, films and secondary packaging through requirements on minimisation, recyclability, recycled content and reuse where applicable. The REACH restriction on intentionally added microplastics includes phased transition periods for cosmetic categories; for example, the restriction applies to rinse-off products from 17 October 2027, leave-on products from 17 October 2029 and later to specified make-up, lip and nail products, subject to the detailed scope and exemptions. The recast Urban Wastewater Treatment Directive also requires Member States to establish extended producer responsibility by 31 December 2028 for specified cosmetic and pharmaceutical products to finance a substantial share of micropollutant-removal costs.
Formula impacts
Assessment of ingredients, sourcing, processing and use-phase considerations.
Packaging portfolios
Reduction, recyclability, recycled content and refill options under PPWR.
Microplastics compliance
Management of restricted synthetic polymer microparticles and transition periods.
Water and wastewater
Water use and end-of-pipe impacts associated with products and manufacturing.
Supplier traceability
Ingredient and packaging data linked to product-level evidence.
Environmental claims
Substantiation of natural, circular and lower-impact claims with robust methods.
Sustainability priorities include responsible ingredient sourcing, formulation efficiency, biodegradability and aquatic impacts, water and energy reduction, packaging lightweighting, refill models, recycled content and traceable environmental claims. LCA can help prevent burden-shifting between formula and packaging choices; for example, concentrated products may reduce packaging and transport but can change use-phase assumptions that need to be modelled explicitly.
03 / Metsims Support
How Metsims Can Support the Personal Care & Cosmetics Sector
Metsims can support cosmetics and personal-care companies with product and packaging LCA, Product Carbon Footprint, water-footprint assessment, formulation and packaging scenario studies, and supplier-data programmes. Regulatory gap assessments can translate PPWR, microplastics restrictions and wastewater-related requirements into product-family data needs and improvement plans.
Environmental label and claim assessments can be supported with measurable criteria rather than general marketing language, while corporate Scope 1-3 inventories and decarbonisation roadmaps connect product work with company targets. Metsims can also work directly with R&D, packaging and procurement teams so that sustainability criteria are incorporated into stage-gate decisions before formulations or packaging formats are locked in.
04 / Related Services
Related Services
Selected from Metsims’ service portfolio according to the principal sustainability and regulatory needs of the personal care & cosmetics sector.
- Life Cycle Assessment (LCA)
- Product Carbon Footprint (PCF)
- Optimizing products through eco-design and low-carbon guideline
- Alternative raw-materials and supplier analysis
- Product environmental performance, benchmarking and comparison
- Ecolabels and environmental claims
- Embedding circularity into product and business models
- Corporate water footprint and water-risk analysis
- Establishing supplier traceability and performance-monitoring systems
- EU Green Deal compliance
05 / Personal Care & Cosmetics Industry Advisors
Meet Our Personal Care & Cosmetics Industry Advisors
Industrial understanding and multidisciplinary depth. Select an advisor to open their dedicated Metsims profile.

Gülbahar Korkusuz Keser
Senior Sustainability Consultant

Hüdai Kara
Founder, CEO

Orhan Atacan
Sustainability Manager