A New Purchasing Power: Sustainability
A New Purchasing Power: Sustainability
The retail and e-commerce sectors, directly interacting with the end consumer, play a crucial role in raising awareness about sustainability within society. Particularly with the advent of the new generation, digitalization, and the impact of the pandemic, the e-commerce sector has gained widespread popularity. However, this growth has also contributed to an escalation in the sector’s environmental footprint. Sustainability has become a pivotal criterion for the new generation when making purchasing decisions, and it is considered a significant factor influencing a company’s brand image in the market. It reflects the responsibility of companies toward the world and is integral to their commitment to sustainability.
Embracing sustainable eCommerce doesn’t necessarily entail costly changes for businesses; however, it does require the development of specific practices that can contribute to environmental friendliness. Achieving sustainability involves not only direct operational changes but also implementing various modifications throughout the entire value chain.
What Approaches Enable Sustainability in E-Commerce and Retail?
- Sustainable Supply Chain
The enhancement of the supply chain is directly linked to purchasing criteria. Ensuring sustainability in the supply chain involves implementing projects that incorporate performance indicators related to sustainability, establishing a sustainable purchasing policy, and assessing and improving suppliers.
- Sustainable Transport Options
Evaluations, such as the adoption of alternative fuels in transportation—a sector with substantial environmental impacts, the consideration of the country’s current fuel landscape, and the optimization of routes, play a crucial role in mitigating environmental impacts.
- Environmentally Friendly Packaging
Within the retail and e-commerce sector, it is essential to minimize the usage of high-volume packaging through eco-design alternatives. Additionally, exploring choices such as recycled or recyclable packaging becomes crucial at points where reduction is not feasible.
- Eco-Friendly Returns
The convenience of fast access and easy returns in e-commerce has led to almost one in four purchased products being returned today. To mitigate returns, strategies such as providing detailed product descriptions, fortifying the return policy, and enhancing communication can be explored.
What Can We Do Together?
Various studies can be conducted on product sustainability and corporate sustainability in the automotive industry, one of the sectors in which Metsims, who has nearly 20 years of experience Various studies on product sustainability and corporate sustainability can be conducted in the packaging sector, an industry where Metsims is actively engaged. We are poised to contribute to your sustainability journey, drawing on our expertise in areas such as Life Cycle Assessment (LCA) at the product scale, product carbon footprint analysis, exploring alternative raw material carbon footprint scenarios during the design stage, as well as developing sustainability strategies and business models at the corporate level. Uncover our capabilities in this field and engage with our team of experts!
Meet Our E-commerce & Retail Sector Consultants
Orhan Atacan
Sustainability Manager
Gülbahar Korkusuz
Senior Sustainability Advisor
Furkan Can Akalın
Sustainability Consultant
David Parker
Sustainability Consultant
Paul Vaughan
Sustainability Consultant
Orhan Atacan
Sustainability Manager
Gülbahar Korkusuz
Senior Sustainability Advisor
Furkan Can Akalın
Sustainability Consultant
David Parker
Sustainability Consultant